Twitter is like fire; exciting and can spread fast.  It is rapidly becoming a vital Marketing and PR tool with a lot of companies utilising it to give there brand a voice. Social media is winning the race marketers have been keeping there eye on: social media VS word of mouth. We have some social media none believers in the Big Cat office – here is an example of how wrong you are!!

Our Marketing and Digital Director Anthony Tattum was out and about in Birmingham when he stumbled across what he thought was a Banksy on a wall in the Jewellery Quarter…

Thinking that his followers would find this interesting, Anthony tweeted a Twitpic. This simple act resulted in a wave of retweets across Anthony’s 712 followers.  The next day a picture of the ‘Banksy’ appeared in the two top regional news papers Birmingham Post and Birmingham Mail (no one can accuse the Birmingham Post & Mail journalists of not being on top of their twitter!!)  There was a photographer down on Henrietta Street within a few hours of the first tweet.

Even @banksynews responded to the tweet… Sadly the picture was a fake, but it is useful to demonstrate the power of twitter and the Birmingham online community.  Would things have moved so fast without Twitter? I don’t think so!