The NEC call on full service agency to promote Europe’s most exciting funfair.

BigCat will be responsible for a full scale publicity campaign including PR, media buying and social media as well as designing and distributing the Funworld event’s branding and promotional material.

Funworld will run for 22 days from 18 December in Hall 5 at Birmingham’s NEC complex and it will be the largest event of its kind in the UK. It is expected to be attended by around 100,000 people over the Christmas period.

Funworld, the value for money family attraction, will house around 50 exciting rides and attractions over 25,000 square metres, equivalent to 3 football pitches.

Anthony Tattum, Marketing Director of BigCat says: ‘We have worked with The NEC on several projects over the years and it is always pleasure to be involved with them. Funworld promises to be a huge event and it is our goal to lay strong foundations in order to ensure it becomes an annual event.’

Louise Sambrook, Show Manager of The NEC Group says: ‘We were looking for an agency with strong local contacts and knowledge of the entertainment industry and we feel BigCat excel in both of those areas.’