Birmingham YMCA appointed Big Cat Communication to handle community relations with residents in the Erdington area, ahead of the charity’s bid to build a new multimillion pound accommodation and leisure facility in the area. The PR team created a three-tier communications campaign targeted at the local community which incorporated a range of tactics from establishing awareness and creating support, to positioning YMCA as a voice of authority to get buy-in from decision-makers in the public sector. The strength of the PR campaign resulted in the YMCA receiving the additional funding that it needed to complete it £13.5 Million build from governing bodies.

Big Cat Communication currently handles fundraising support and awareness PR for Birmingham YMCA; helping them to reach a target of £1.5 million. Money raised will ensure that Birmingham YMCA is able to build leisure facilities and a community centre that will contribute to the local community, support employment and improve the environment for business and residents.