Big Cat Communication was appointed in January 2008 to boost the profile of privately owned estate, Hagley Hall, as a corporate and events venue. The subsequent PR programme incorporated trade and regional activity, adopting a mix of tactics to get Hagley Hall into the media – from press releases and features to interviews with estate owner, Lord Cobham. Big Cat Communication also organised for Hagley Hall to be used as the setting for a Selfridges fashion shoot for Select Living magazine which was used a the front cover image and achieved 2 double pages within the magazine.

PR was supported by Big Cat’s marketing function, which focused on maximising online interest and increasing traffic to Hagley Hall’s website through search engine optimisation and Google Adwords.