The UK’s most diverse city centre festival, Gigbeth, is now in its fourth successful year. Big Cat was employed to manage the marketing function in 2008, which included web management, marcoms, channel development, advertising (outdoor, print, online), web design and administration, digital marketing, and monitoring and evaluation. The marketing team worked in close partnership with the Festival Director and Big Cat’s other 3 teams: PR, Events & Creative. The 2008 event campaign fully integrated on and off line tactics and saw over 50% increase in OTS and a 35% increase in attendance.

Value: £40,000
Recipients: Birmingham City Council, Gigbeth Events
Dates: June – November 2008