Birmingham’s first digital festival celebrating the region’s leading screen and digital media practitioners and designed to help regional SME’s engage with digital media. The event also incorporated a conference which saw some of the industry’s leaders coming together from companies including Disney Pixar, Channel 4, Flickr and Myspace.

Big Cat was responsible for producing and implementing the marketing strategy and project managing the branding and production of all materials including 2 websites that incorporated an online booking system. Because of the nature of the event online and digital activity were key to targeting the diverse audiences which included regional SME’s, creative industries, families, students and businesses.

Over 4000 members of the public attended the 4 day festival and 1000 businesses from across the region attended the exciting range of workshops, seminars and exhibition.

Value: £180,000
Recipients: Advantage West Midlands, Birmingham City Council, Arts Council England, Business Link West Midlands, Screen West Midlands
Dates: March – November 2008