BODIES REVEALED is the incredible exhibition about the amazing and complex machine we call the human body. Using real human specimens, painstakingly prepared and respectfully displayed, BODIES REVEALED lets visitors of all ages explore deep within the human body

Having acquired success across the globe with an astonishing 15 million visitors, BODIES REVEALED made it’s UK debut at Birmingham’s Custard Factory under the management of Big Cat. Big Cat developed and delivered a broad marketing strategy and media plan, employing a wide range of media formats including broadcast (TV and Radio), outdoor (Large format, bespoke and Street level), print (national, regional and specialist) and online (regional and targeted).

With huge coverage across Birmingham and the Midlands region using some of the most prominent billboards, primetime spots between ITV’s most popular Christmas shows and visually engaging ads within the regions most read publications, word of mouth ensured that this unique exhibition had captured the minds across the Midlands.

The offline campaign was further amplified by digital and online activity where engaging digital content was regularly shared across a diverse range of social networking platforms. This was combined with ads on Facebook, Google and a variety of high traffic science and educational websites.