San Carlo Group is one of the UK’s leading Italian restaurant chains. The group has 6 restaurants in cities including Manchester, Birmingham, Bristol and Knightsbridge London. San Carlo is about to open a new restaurant in Liverpool. Group turnover is approximately £28 million.

Big Cat has been working with the company for 4 years providing media auditing, planning & buying, negotiation, scheduling, contractual negotiation. The team recommend media selection from a focused rationale, through to effective development of a full deployment strategy. The campaigns are designed to provide minimal wastage and are underpinned by up-to-date media research and intelligence.

National, local and online campaigns work independently and across multiple branches. Campaign analysis comprises  of target audience reach and frequency estimates. A new Outdoor campaign titled ‘The People Behind the Brand’ was developed by the Creative Director in the Spring and is currently being rolled out nationwide.

Value: £180,000 per annum
Recipients: Harnbury Holdings
Dates: March 2006 – present