According to a recent study, Marketing Directors feel that PR agencies are better equipped at delivering social media strategies than advertising agencies.
90 per cent of the participants thought that PR agencies were better placed to work with in social media then their advertising counterparts.

Obviously this is music to our ears here at Big Cat, having run a number of successful social media campaigns including Bodies Revealed, Funworld and the current CSI: The Experience. However I’m not sure it’s entirely true.

Yes PR agencies can write the copy, upload the links, images and statuses as well interact with other users, but I think sometimes it’s good to have a second set of eyes to look at the campaign, finding new ways to target demographics whether it be through Google Ad Words, Facebook banners or even images and links on Marketing material.

In all honesty I think that’s why our campaigns work so well, although one person in the team might take lead in the realm of social media, he/she always gauges the opinions of the other departments, seeing what they can bring to the table. For a social media campaign to be truly successful a fully integrated campaign with input from across departments can work a lot better than one person sitting at his desk all day on Twitter and Facebook.