Birmingham based 360 agency, the Big Cat Group have been awarded the PR contract to support Birmingham City Council’s Working Neighbourhoods Fund promoting the success of the SMEs that have benefited from the funding.

The Big Cat PR team have been brought in to help the Birmingham City Councils communications teams to raise awareness of projects being delivered after help from the fund.

The Working Neighbourhoods Fund has secured a total of £31million to help new and struggling businesses with the aim of stimulating vital enterprise and business activity in the Birmingham region.

Carol Alderson from Birmingham City Council said: “Having worked with Big Cat on previous campaigns such as the Creative City Awards, we were already aware of their capabilities and felt they would be able to deliver this campaign successfully.

“The Working Neighbourhoods Fund can make a real difference to so many SME’s in the region so it’s vital that we get the message out there to as many businesses as possible. After hearing their ideas and plans for the contract we decided that Big Cat would be the best agency to help us deliver the results.

Anthony Tattum, Managing Director of Big Cat said: “As we too consider ourselves to be an SME, we understand how vital this sort of funding can be in getting a business up off the ground. We were delighted to pitch for the campaign and that we have been given the opportunity to deliver it as well. We look forward to working with Birmingham City Council on this campaign and many in the future”.

Since kick starting the campaign back in January, the Big Cat PR team have secured a number of fantastic pieces of coverage for the Working Neighbourhoods Fund. Kirsty Davies, a jewellery designer based in the Jewellery Quarter received particular interest having been invited onto BBC WM’s “Mornings with Joanne Malin” to discuss her designs and the fund. She has also appeared on the Creative Boom website and will soon be featured in the Birmingham Mail.