Recently our client RoSPA briefed the design team on creating a new campaign for their advertising. Within the brief they added that they would like the new ad campaign to clearly ‘follow on’ from the last style of ads. They wanted their adverts to have a fresh new look and feel.
We then spent some time coming up with a few ideas of what we could do. We felt there needed to be a link with the new look 2010 RoSPA catalogues. The final idea was to use a minimal style. Stripping back the adverts, simplifying, and making the attention purely on the object you see before you.
With the new minimal white background, the object could then become alive in it’s own right. We decided to be slightly abstract, looking at the text supplied and relating the image to this. Instead of using the ‘norm’ in the style of a usual health and safety advert, we wanted the viewer to look at the advert then look again and think, ‘What has this got to do with health and safety?’ which would then make them read on and find the link between the text and the image.
Below are the first few examples of the new campaign we have produced. What do you think?