Big Cat Communication handled media relations for the 2008 Gigbeth music festival, maximising coverage of the event in the press to drive tickets and footfall. Using the agency’s strong contacts with music journalists in both regional and trade press, Big Cat a secured significant amount of print coverage through both by-lined features and press releases. Big cat also achieved broadcast coverage on national and regional radio, including BBC 1 Extra and Kerrang.

Leveraging the kudos of the headline acts, Big Cat organised press interviews with the main artists (including The Guillemots, Sugarhill Gang and Kano), ticket givaways and ‘meet and greet’ competitions. The agency also prepared quirky press packs for attending journalists, and ran the press office on event nights.

The campaign achieved over 60 pieces of regional and national coverage, with 2,435,392 opportunities to see and an EAV of £11,773.00