In partnership with Advantage West Midlands and Birmingham City Council, Big Cat Communications won the contract to deliver a PR campaign for Hello Digital, the first digital film and media festival in Birmingham. The Hello Digital board identified Big Cat Group as the company they felt were the best suited to creating a fresh and modern national PR campaign.

Big Cat Communications implemented a wide reaching programme which achieved coverage both online and in traditional media formats. To create hype around the event, Big Cat organised public appearances from Titan the robot which generated massive attention for the event and received over 35,000 hits on YouTube. In addition to this, his antics were also covered by ITV Central News.

The impactful campaign resulted in 7,216,087 opportunities to see and and EAV of £162,948.21 established the ebent as an annual festival to take place each year.