In 2008 Big Cat were responsible for the PR account for the inaugural Hello Digital festival designed to bring together non-techies and techies alike to explore the new developments in the digital world.
The efforts of Big Cat generated a PR campaign worth an estimated £180,000 and was spear headed by a publicity stunt involving a 8 foot robot named Titan. He took over the Bullring shopping centre squirting patrons and generally wreaking havoc all in the name of Hello Digital resulting in features on ITV News and multiple articles in regional press.
It seems the menacing robot has reappeared and was spotted at The Gadget Show Live which took place at the NEC from 8th – 11th April, showing that when it comes to forward thinking you just can’t beat a Big Cat.