Big Cat Communication was chosen as the specialist firm tasked with publicising the world renowned Bodies Revealed exhibition; featuring real, whole and partial body specimens that have been meticulously dissected and preserved, giving visitors the opportunity to view the complexity of their own organs and systems in an entertaining and educational way.

The three month PR campaign kicked off  with crisis and issues preparation due to the sensitive nature of the attraction. Media training as well as carefully drafted Q&A’s were given to all members of the Bodies Revealed staff to prevent any negative press coverage around the exhibition to counter act sensationalist and often widely inaccurate features.

The launch of the exhibition started with two over subscribed media days and a press conference with Dr Roy Glover, the Medical Director at Premier Exhibitions. Highlights of the campaign included coverage in the Financial Times pick of the week, numerous news bulletins on BBC Midlands Today, ITV Central News, Kerrang Radio, BRMB and Smooth FM. The entire campaign resulted in over 5 million opportunities to see and hear and an EAV of £125,607.48