Having worked closely with The NEC group on previous PR campaigns, Big Cat Communications were drafted in to deliver a campaign that would excite and educate people about the first year of Funworld, an indoor family fun fair held at the NEC.

Big Cat Communications created a fun campaign to suit the client with a mix of experiential stunts, competitions, fun fair features and press releases. The opening night was organised by the Big cat Communications team who arranged for X-Factor duo, John and Edward to perform to a crowd of screaming fans who later went on to attempt the World Record for the ‘Worlds loudest scream’.

The PR campaign created 5,216,317 opportunities to see and hear, and an EAV of £39,807.88. This ran alongside an extensive social media campaign which had over 1,500 fans who were updated with daily fun fair facts.