Birmingham City Council appointed Big Cat Communications to deliver a regional PR campaign for the Creative City Awards 2008. Over a three month period the PR team worked hard to maximize coverage for both the award ceremony and the wealth of creative talent involved in the awards.

An effective campaign strategy was created to achieve full attendance at the awards and profiling each of the nominees. The campaign took many forms including a successful media partnership with local business newspaper The Birmingham Post and ‘Search for a Star’, a competition run through a variety of regional media outlets search for the entertainment for the evening’s event.

The Birmingham City Council deemed the campaign a huge success with the campaign achieving three times more press coverage than previous years. The campaign delivered over 2,641,865 opportunities to see and hear as well an EAV of £79,419.74