With a number of highly successful exhibitions under its belt, Big Cat was chosen as the UK territory partners for CSI: The Experience, with the Communications team taking charge of publicising the global event during its visit to Birmingham.

Based on the global hit TV series, CSI: The Experience allowed visitors to become CSI agents for the day, using the latest in forensic technology to crack a series of cases and catch the crook.

The three month PR campaign operated through a number of mediums including national, regional and trade print, broadcast and social media.

The launch of the exhibition kick started with a press launch where members of the press were invited to test out the equipment for themselves, followed by a sold out VIP event.

Highlights of the campaign include a double page feature in the Daily Mirror, coverage in The Times, The Independent and a 20 minute slot on Radio 1 with DJ Greg James who came down to the attraction and attempted to crack the case. Snippets of his visit were played throughout the day on Radio 1 and their website featured a full image gallery of his trip to the attraction.