Big Cat created a social media campaign for CSI: The Experience that proved to be a vital tool in educating and interacting with a far greater audience that could not be reached via traditional methods of media.

Utilising a three tier program across Facebook, Twitter and Wordpress; daily updates were posted with fun facts, photos, links and videos. Questions were also asked and answered as a way of gauging people’s opinions on the attraction and to increase awareness of its location within Birmingham’s Bullring.

A Wordpress blog was written by CSI: The Experience’s very own special agent, Inspector Ricky Parker who kept readers informed of the latest goings on down at the attraction as well any special events that were occurring.

Midway through the campaign, Big Cat Communications launched a series of interactive competitions through the various platforms. The idea behind one of these  was to get members of the general public to design their own crime scene by whatever means they want; photography, drawings, collage etc and then to submit the entry via Facebook.

To demonstrate the educational aspect of the attraction, Big Cat teamed up with one of the UK’s leading forensic institutes, Staffordshire University. They provided an abundance of video footage, answering Facebook ‘fans’ questions around the subject of forensics. This footage was gradually released throughout the campaign via Facebook and Twitter.