Tasked with publicising the world renowned Bodies Revealed exhibition, Big Cat Communication initiated a highly successful social media campaign to work alongside the national PR campaign, with the aim to inform and intrigue visitors about this fascinating and truly unique event.

Utilising a number of social networking sites including Facebook, Twitter, YouTube and Wordpress, the Communications team issued daily updates with fun facts, photos and videos which generated large interest around the attraction and reached a far greater audience.

The Facebook profile and fan pages allowed for easy interaction with members of the public who were interested in the attraction, answering quires regarding costs and visiting times. It also triggered a number of debates around the unusual facts that were uploaded about the human body.

A Wordpress blog was set up on the Bodies Revealed website, informing people of forthcoming events such as an ‘Art Night’ and a number of celebrity appearances including Jamelia, Birmingham City Football clubs youth team and Su Pollard. Numerous offers and competitions were also announced via the blog and distributed via Facebook and Twitter.

YouTube also played an important tool in the campaign, allowing visitors to view testimonials from the exhibition which were recorded on specially designed high tech pods.