Christmas 2009 saw Big Cat Communications take a new step with existing client, the NEC Group. Having worked with the NEC on a number of events and exhibitions over the years, Big Cat were brought in to market and publicise, Funworld Europe’s largest indoor theme park.

In addition to a carefully planned marketing and PR plan, Big Cat Communications also developed a social media campaign to trigger hype and raise awareness around this exhilarating attraction.

Due to the target market, Big Cat felt Facebook, Twitter and YouTube would prove to be appropriate tools, allowing for easy interaction between ‘fans’ and ‘followers’ whilst distributing content continually throughout the campaign.

Facebook was used to issue picture and video content to ‘friends’, enabling them to see some of the incredible rides within the NEC. The videos were a great success, as the rides at Funworld were all incredibly visual.

As part of the launch event for Funworld, X-Factor stars John & Edward performed a number of songs down at the NEC. The Facebook page became swamped with ‘Jedward’ fans who wished to know details about their appearance.

Post-launch event a number of videos were uploaded with fan’s singing tributes to their idols. All of the videos were uploaded onto the Funworld YouTube account and then distributed amongst Facebook and Twitter pages in order to increase audience numbers.