RoSPA developed a unique intellectual property in the shape of the core criteria initiative for SMEs. RoSPA launched a new training course for SMEs. The main aim for the logo logo was to brand the initiative to make an impact. The objectives for this logo were to:

• To communicate the subject (SME core criteria) simply and quickly
• To be easily trademarked
• To be easily reproduced on relevant resources
• To be uniquely identifiable as belonging to RoSPA

The logo was made with the idea of RoSPA being at the ‘core’ of all things health and safety. We decided to keep the imagery fairly literal, and used the inner part of a an apple instead of the ‘o’  in CORE. Since the logo has been produced, RoSPA has re-used this in it’s latest exhibition as it’s main theme.