Our graphic designer Jason Hannon has created an ad that’s both innovative and tasty. Using the literal imagery of pick ‘n’ mix sweets in the shape of a car, Jason has juxtaposed driver training with the concept of flexibility and choice within a tailored course. The ad, for RoSPA’s Driver Theory Workshop, uses a wide range of calorific treats to create a car with a surprising likeness, from the liquorice wheels to the jelly baby passengers. The ad was a complete success despite several attempts to sabotage the concept through the eating of vital ingredients.

Needless to say, both Big Cat and RoSPA were very impressed with the outcome. Check it out:

Final Advert