Big Cat was selected to redesign the overall indoor experience of the BNP Paribas Masters in order to offer a unique tennis experience and atmosphere to the public.

Big Cat coordinated the theatricality of the players’ entrances and produced shows and animations to generate world-class entertainment for the audience. In addition to providing sponsorship enhancements, Big Cat also created and set up interactive video screens and created a graphic and musical identity through light and sound design and video projections onto the court.