Assigned by Urban Living, Arts Council England and Multistory, Big Cat effectively campaigned and spread word around the Midlands about Beyond Bricks, a community arts project which took place across boroughs in Birmingham.

Beyond Bricks was intended to encourage local communities to work together, empowering them to coincide and become involved in local issues affecting them and their neighbourhoods. A collection of artists, artistic organisations and individuals from the community worked closely with local residents creating a buzz within areas taking part in the creative projects.

Big Cats remit was to raise awareness of the various workshops and projects in regional and national press. Coverage was achieved across platforms in publications such as Birmingham Mail, Birmingham Post, Children and Young People Now and BBC WM. Almost 2,000 residents across eight neighbourhoods in Birmingham and Sandwell participated in a range of 90 workshops and events.

Big Cat achieved an ROI of 1:10, generated an EAV of £30,000, PR value of £90,000 and circulation of over 3 million.