Big Cat Group aided in the success of one of the UK’s largest Queer culture festivals in 2010, through the provision of PR support to SHOUT festival.

Big Cat’s effective media strategy and PR support campaign achieved national and regional coverage in print, digital and broadcast, which included a series of broadcasts teaming up with local radio station BBC WM.

SHOUT covered a number of aesthetics in order to showcase Queer culture including film, theatre, visual arts, music, performance and literature with headlining artists and speakers such as comedian Paul Sinha, Gay Rights campaigner Peter Tatchell and performance artist Qasim Riza Shaheen taking part throughout November 2010.

The month long festival successfully achieved an ROI of 1:7 through PR bringing in over 46,000 people to the events, receiving over 26,000 webpage hits between September- November 2010, achieving an EAV of £20,601.40, and overall reach of 3,389,816.