2010 saw Big Cat Group partner with Digital Birmingham, Business Link and AWM to create one of the country’s largest digital conferences. Taking place at venues across the city including, the ICC and Zellig building at the Custard Factory, the conference saw speakers such as Neelie Kroes, Vice President of the European Commission and European Digital Agenda, Alex Hunter, former Global head of Online Content at Virgin Group and Horst Hortner, founding member of Ars Electronica take to the stand and speak to 500 key decision makers and influencers from across the country.
Big Cat Group provided support on a number of levels including event management, PR, marketing, design and website maintenance. The events team managed the entire running of the 2-day conference, ensuring appropriate venues were booked, rooms branded correctly and that all speakers were prepared for their individual slots.
Big Cat’s design team developed all of the branding for this year’s digital festival which included emailers and posters and billboards. In addition to this they also designed the Hello Business 2010 website which was used as a ticketing platform and festival planner for guests.
The PR team managed all press inquires for the festival and established partnerships with local publications such as The Business Desk to raise the profile of speakers and the topics they were discussing.