Since winning the Olympic bid back in 2005, the UK has seen a dramatic increase in sports activity. To coincide with this 2011 saw Big Cat Group win a contract for the promotion of a brand new and exciting, alternative sports show entitled the Monster Energy Extreme Freestylers Tour.

Taking place at Cardiff’s Millennium Stadium, the Monster Energy Extreme Freestylers tour will see some of the world’s top motocross stuntmen take to track and perform a series of death defying stunts in front of a crowd of 40,000 extreme sport fans.

Big Cat Group have been appointed to provide PR, marketing, design and social media support with the aim of raising brand awareness and filling Millennium Stadium to capacity.

As part of the PR activity, Big Cat organised a press day down in London’s Docklands, inviting press to take a riding masterclass with the world champions and witness some of the stunts that they will be performing on the tour. Turnout at the press day included News of the World, Independent and Kerrang Radio with many more publications such as Nuts and Daily Mirror featuring stories.

Big Cat Marketing managed a direct marketing campaign which included organising flyer drops and competitions throughout the Midlands, Wales and South of England as well as outdoor billboards and other off-site promotion. Advertisements on local radio stations such as Capital and Kerrang were also briefed, produced and broadcast.

Big Cat Design worked alongside the marketing department with the design and production of elaborate marketing materials which included posters, flyers and stickers. All the materials were distributed at key events across the country, focusing on specific demographics which were relevant to the Extreme Freestylers event.

The social media arm of the campaign worked alongside all divisions, profiling the event, its riders and competitions that had been arranged with partners. Its main aim was to push volumes of interactive content such as videos to audiences within the UK.