Reed MIDEM, part of Reed Exhibitions, the world’s leading organiser of trade and consumer exhibitions brought in Big Cat Group to raise the profile of its services and advise on internal and external processes and systems in order to deliver more profitable events.

Through market audits, competitor analysis, service audits and staff interviews, Big Cat Group were able to develop a change management proposal which re-focused the team and its operation, enabling the organisation to stay ahead of its European competitors.