Big Cat Group was commissioned by Punch Records to create, develop and deliver a 1-day Caribbean festival at the heart of Birmingham City Centre. In conjunction with the London 2012 Olympic Open Weekend, Jamaica Live was formed to celebrate the city’s involvement in the Olympic Games and the importance of heritage in today’s society.

In the run up to the event, a national and regional press campaign was triggered across print, online and broadcast media. Interviews with Reggae Reggae genius Levi Roots, The Reggae Philharmonic Orchestra and Gospel singer Monique were secured throughout these mediums.

One week prior to the event, a Press Day was held in Victoria Square, Birmingham which aimed to give passers-by a taste of what was to come at the festival. Olympic athletes Jonathan Edwards and David Moorcroft OBE were both in attendance, talking to the general public, organisers and press.  Local school children took part in a traditional drumming workshop and guests were invited to learn how to play Dominoes by senior members of the community. Local print and broadcast media were invited to attend the Pres Day and as a result coverage was achieved across BBC, and Global Radio networks.

Big Cat Group managed the build and set up of Jamaica Live which included securing nine street vendors and their stalls, a 20ft yurt, and large outdoor stage. In addition to this they also managed all of the acts on the day as well as their equipment and sets.  The entire event was built and taken down in 24 hours

On Saturday 23^rd July, Victoria Square in Birmingham was transformed into a Caribbean oasis featuring real Jamaican food, arts and crafts, storytelling, spoken word poetry and face painting. At the heart of the square a large stage was erected which played host to 6hrs of live music and entertainment which included a cooking demonstration from Levi Roots, gospel from Monique and a set from the Reggae Philharmonic Orchestra.