October 2011 saw final preparations put into place for the grand launch of Bournville College’s new multi-million pound campus in Longbridge.

Encompassing services from across all departments, Big Cat Group were tasked with officially launching the new £66 million facility.

12 months in the planning, Big Cat were awarded the contract following a competitive pitch with a number of other agencies.

The launch event was to be held for 500 VIP guests from across the country ranging from local and national dignitaries, funding bodies and supporters of the new build. The aim was to showcase the stunning new facilities which provide educational facilities for 15,000 full and part time students.

The events team managed the complete set up of the evening which included a light show, flashmob, contemporary dance, ice sculpture and an exclusive keynote speech from TV personality Chris Tarrant. Capital FM presenters Dan & Katy were also brought in to compere the evening and DJ throughout. The evening concluded with a spectacular 5 minute firework display to music from Requiem for a Dream which could be seen from across the city.

The launch was fully branded with the words ‘AMAZING’ which had been designed by Big Cat’s design team who also created a 16-page memorial guide which was placed in gift bags for all 500 guests.

The PR team managed all regional press around the launch which included interviews on BBC WM and coverage in all local papers both before and after the launch.

To hail in the digital era within the new college, a Digital Time Capsule was also created, containing over 50 images, videos and sound bites starting as early as the 1800’s.