August 2nd, 2010 |
Published in
Case Study, Exp Case Studies, Experience, Featured
Big Cat, formally AMP Entertainment were chosen to provide the entertainment for the 17th Open GDF Suez. One of the 20 best tennis tournaments for female players in the world, the Open GDF Suez took place at the Stade de Coubertin in February 2009 where Big Cat introduced many new innovations for this year’s tournament.
Big Cat coordinated the theatricality of the player’s introductions and created a musical and visual identity through the use of an innovative light show.
August 2nd, 2010 |
Published in
Case Study, Exp Case Studies, Featured
Big Cat was selected to redesign the overall indoor experience of the BNP Paribas Masters in order to offer a unique tennis experience and atmosphere to the public.
Big Cat coordinated the theatricality of the players’ entrances and produced shows and animations to generate world-class entertainment for the audience. In addition to providing sponsorship enhancements, Big Cat also created and set up interactive video screens and created a graphic and musical identity through light and sound design and video projections onto the court.
August 2nd, 2010 |
Published in
Case Study, Exp Case Studies, Featured
Big Cat was appointed to create and develop a unique concept: ‘Roland-Garros in to the city’. The objective of ‘Roland-Garros in to the city’ was to bring the famous Grand Slam tournament out from inside its hallowed stadium walls to the esplanade in front of Paris City Hall.
For five days in 2008 and nine days in 2009 and 2010 tennis fans, novices, tourists, Parisians and young and old alike discovered a veritable annex to the French Open. Big Cat provided various tennis activities including a clay-court replica of Roland-Garros Center court, a mini-tennis court for kids, a Smash-corner to measure the speed of your serve, practice walls, and even a Jokari court. In addition to equipping the event with a giant 55 m2 screen to broadcast the matches, Big Cat also organised several tennis exhibitions with visits from tennis legends such as John McEnroe and Ilie Năstase. A French Tennis Federation stand and sponsor area complete with a Lacoste trampoline were also provided.