The Challenge here was to create individual stunt pieces, based on crime scenes, set to attract intrigue towards the CSI: Experience exhibition. The nature of the crime scenes worked to evoke curiosity and shock from passers-by, and the placement of the website address on the police tape made it easy for the target audience to find out more information about the exhibition.

These stunt pieces linked to other aspects of the campaign, such as the lift crime scenes, to generate a sound interest in the exhibition as a whole.