Big Cat’s design department were the successful winners of RoSPA’s overall re-brand contract in 2008 having presented a new ‘Take it as red’ campaign. The creative team developed a series of adverts to coincide with the re-education of the RoSPA brand to appeal to the younger audiences that are less aware of the authority that RoSPA hold within their industry. The campaign that Big Cat chose to see through was one that relayed the organisation’s core messages through the simple medium of the brand’s typography.