Big Cat Communication was appointed to generate a buzz around the U R A Star concert for schools held at Birmingham’s NIA in March 2009, delivering the key messages of the event sponsors as well as raising the profile of headline artist, Witness.

The two-month integrated campaign targeted regional print and broadcast press in addition to online media, in conjunction with the Big Cat marketing team. In addition to a thorough media relations campaign, which focused on both the U R A Star concert and the pre-event schools tour, Big Cat communication also ran a press office on the day to co-ordinate interviews for attending print and broadcast journalists.

Big Cat achieved excellent coverage across regional print and broadcast channels. Highlights included two slots on BBC 1’s Midlands Today (6.30pm and 10.30pm programmes), and interviews for Witness aired on BBC Radio WM, Heart FM, Kerrang! and BRMB